SEO Techniques

SEO Techniques

1. White Hat SEO
White hat SEO refers to the usage of optimization strategies, techniques, and tactics that focus on
a human audience opposed to search engines and completely follows search engine rules and
policies.
Strategies:
>> Relevant content.
>> Well­labeled Images.
>> Relevant links.
>> Good Spelling and Grammar.
>> Unique and relevant page titles. 

2. Black Hat SEO:
Black hat SEO refers to the use of aggressive SEO strategies, techniques, and tactics that focus
only on search engines and not a human audience, and usually does not obey search engines
guidelines.
Strategies:
>> Duplicate Content.
>> Invisible text (Hidden Text).
>> Keyword Stuffing.
>> Links from sites with nonrelevant content.
>> Cloaking (Redirecting the user to another site or page).